Build an eCommerce platform with ERP integration for wholesalers and retailers focused on industrial hemp (CBD) industry but can be extended to in general merchandise for B2C and B2B businesses. The store management with back-office functions like inventory, order management, accounting, and customer relationship management enables seamless workflows between sales channels and operational functions, leading to more efficiency, fewer errors, and improved customer satisfaction.

Key Features of an eCommerce Platform with ERP Management 

1. Product and Inventory Management 

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• Unified Product Database: Keep your product information consistent across both your eCommerce site and ERP system, including pricing, descriptions, and images. 
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• Real-time Inventory Updates: Automatically update stock levels as orders are placed, returned, or restocked, ensuring accurate availability on the website. 
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• Multi-Channel Inventory Control: Manage stock levels across various sales channels (online, in-store, marketplace) and synchronize data. 

2. Order and Fulfillment Management 

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• Centralized Order Processing: Capture orders from your eCommerce store, marketplaces (like Amazon or eBay), and in-store systems into one place. 
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• Automatic Order Routing: Direct orders to specific warehouses or fulfillment centers based on customer location or product availability. 
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• Shipping Integration: Connect with shipping carriers and automate label creation, tracking numbers, and shipping notifications. 
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• Returns and Exchanges: Streamline the returns process by integrating it with your ERP to manage reverse logistics and stock updates.
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3. Customer Relationship Management (CRM) 

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• Unified Customer Data: Integrate your customer data from your eCommerce platform and ERP system to have a comprehensive view of customer behavior, purchase history, and contact preferences. 
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• Personalized Marketing: Use customer insights to personalize product recommendations, promotions, and marketing efforts. 
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• Customer Support: Automate service ticketing, inquiries, and support workflows, providing better customer service. 
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4. Financial and Accounting Management 

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• Integrated Billing and Invoicing: Automatically generate invoices for each order and sync them with accounting modules for easier tracking. 
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• Payment Gateway Integration: Ensure smooth payments through integrated gateways like PayPal, Stripe, and credit card processors, syncing payments and fees directly with your accounting system. 
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• Financial Reporting: Easily track revenue, costs, and profits, and generate financial reports that include both eCommerce and back-office data. 
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5. Sales and Marketing 

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• Multi-Channel Selling: Sell across different channels (eCommerce site, marketplaces, social media) and have all orders, inventory, and customer data synced. 
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• Promotion and Discounts: Manage promotions, discounts, and coupon codes directly from the ERP, ensuring correct pricing and discounting across all sales channels. 
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• Sales Analytics: Use integrated reporting tools to track sales trends, customer acquisition, and product performance. 
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